Check out our finance best practice content on Releventful that can help grow your event business.
When it comes to putting on a successful event, the occasion itself is just the tip of the iceberg compared to the amount of planning that leads up to it. As your planning develops, it's important to keep track of the usual expenses you encounter during the process.
When you started your own business, maybe no one warned you how much time would be spent being your own accountant: creating proposals for clients, drafting invoices, chasing payments. This is all before you even begin looking at your books to determine profit margins and business liquidity.